• The largest global chemical producer
• More than 110k employees worldwide
• Headquarters in Ludwigshafen am Rhein, Germany
• Subsidiaries in 80 countries
• Cooperating with bettercoach since 2019

Coachings: approx. 100 p.a.

Programs: 4 

Coaches: 35

Average Evaluation: 4.9/5

• There were a very high number of measures in coaching, workshops, and change projects resulting in substantial administrative work for HR. 
• To build a larger and experienced pool of coaches big enough to be able to satisfy a high number of coaching requests within a reasonable timeframe. 
• Find suitable coaches for special measures (ex. the Feedback program).

We digitised the HRD processes to empower managers and teams to organise their own leadership development measures, and in order to reduce the workload for HR. 

Together, we set up a coach pool able to meet the diverse needs of BASF employees, integrating the most valued coaches from BASF’s own network.

In a step-by-step co-creation process, we designed specialised coaching offers to combine with other existing HR tools and measures at BASF, e.g. feedback format.

1. “I greatly appreciated my coach’s flexibility and ability to tailor the coaching sessions to the issues facing me at the time, instead of being overly rigid in adhering to a predefined structure.”
2. I found a connection to the coach which created an atmosphere of trust that helped me to open up and accept points of view other than mine.”